Noticed something different about your club recently?
You’re 20 minutes into your first workout of the week. You look up to notice an eye-catching advert for that local tattoo studio where you’ve enquired about getting a sleeve done.
Did you know that same tattoo studio is offering 10% exclusively for 3-1-5 members? Reaffirming the club’s ethos as a focal point of the local community.
What does this mean?
Our partnership with media owner Lucid Outdoor means that we’re putting local businesses at the heart of the club. How? Through promoting them on HD digital screens strategically positioned across different areas of the club. You may have already noticed 2 of the screens as soon as you walk past the reception, motivated, reactive and ready for that 3-1-5 vibe.
So far, the screens display a wide variety of brands and business born and bred in Lancaster and Morecambe. These include tattoo studios, to hair & beauty clinics, to car dealerships.
The screens provide the perfect platform for advertising to our members. Whether you’re a new businesses in town wanting to raise awareness or a familiar face looking to promote your latest offer. We’ve already mentioned the 2 that are mounted near the reception. We also have 4 other 55” digital screens dominating highly populated areas of the gym. Additionally, the 3m Video Wall is unmissable when heading down to the main stairs.
These screens have transformed the health club with state-of-the-art digital signage. We are able to keep our members updated with internal club events. More importantly they are portraying local businesses to the Lancaster community.
Sean Thornton, Managing Director here at 3-1-5 is delighted with the installation of the screens. “It’s great to see some of our members business on the screens, and the opportunity to promote their offers exclusively to our members is just one of the many benefits of being a member at 3-1-5”.
How to get involved?
Lucid Outdoor are actively involved with the local community in Lancaster. They are offering partnership opportunities for the first 20 businesses to promote with discounted rates. Mike Cleary, Managing Director at Lucid said: “The 3-1-5 partnership is a catalyst for our growth and a symbol of our progression as a company. From our experience in Salford, we have the knowledge and experience on how to provide smaller businesses with a solid return-on-investment from their campaign”.
Do you like the idea of seeing your brand promoted to all of the members here at 3-1-5? Our in-house team will be happy to provide further information. Better so, Lucid Outdoor can be contacted directly at 0161 464 3270 where their team can discuss a bespoke campaign tailored directly to your requirements.